Rob Southgate discussed the evolution of his marketing happy hour, experimenting with AB testing to determine the best days for his sessions. He proposed Thursday nights as more lecture-style and Saturday mornings as open AMAs. Rob shared his experience at a theater, highlighting missed marketing opportunities, such as inconsistent branding and lack of speakeasy-themed drinks. He emphasized the importance of curb appeal and consistent branding across all business aspects. Rob also mentioned his efforts to improve his YouTube channel's watch time by updating artwork and adding audio-only versions. He encouraged audience engagement and support through various platforms like Patreon and Buy Me a Coffee.
Action Items
[ ] Follow New Media Lab on Facebook, YouTube, and other social media channels.
[ ] Interact with the speaker and provide feedback on the Thursday night vs Saturday morning format.
[ ] Consider supporting the speaker's content creation efforts through Patreon or Buy Me a Coffee.
[ ] Reach out to the speaker for podcast coaching or marketing consulting services.
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